The Billion Step Challenge is nationwide health movement established to create a sustainably healthy community by promoting walking as simple physical activities beyond boundaries to encourage the Saudi community to move towards a healthier lifestyle and increase their number of the daily steps to reach 10K step per day.
Nahdi’s Billion Steps Challenge campaign was not only aimed to launch Nahdi’s CSR platform, but also plant hope of driving behavioral change amongst the local Saudi community by walking a billion steps. It was designed to create a nationwide health movement, breaking all taboos, limitations and physical boundaries, it opened horizons for people to walk the steps in their day to day life.
We are committed to build a healthier and more sustainable environment/lives for our employees and the community. Through this creative program, we aim to spread healthy movements across the country to add more beats to everyone’s life"
Each day that a participant walks at least 10,000 steps, the app rewards them with 10 Walking Points. These points add up every day and are tracked by the app. Once the participant reaches 300,000 steps in one month, 500,000 steps in two months, or 1 million steps in three months, the points they collect can be redeemed as discounts at any Nahdi pharmacy across the Kingdom.
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